SUNDAY AM, 6TH UPDATE: Hollywood’s scary 3 months of�slumping North American box office is officially over — appropriately enough at the start of Halloweek. In fact�Paranormal Activity 3 (which cost only $5M) recorded the�biggest horror opening�of all time and the biggest October debut this weekend�not adjusted for inflation or ticket pricing, according to Paramount.�Its worldwide cume is now $80M. For decades,�studios have had to spend more and more to keep their big franchises aloft.�Not the Paranormal Activity series, and�in this economic climate that?s become a very attractive model for the studios. 
1. Paramount’s Paranormal Activity 3 as predicted is setting a franchise best with what rival studios say is $54M for the weekend after opening to $26.2M Friday and $18.2 Saturday in 3,321 theaters. So kudos to Oren Peli and Jason Blum who returned to produce the small-budget big-secret feature. True, audiences gave it only a ‘C+’ CinemaScore. Then again�how many horror films are well-reviewed enough to receive 80% fresh on Rotten Tomatoes with raves from Time Magazine and Entertainment Weekly? “Our usual crowd of older teens and 20 year olds were joined by a big increase in folks in their 30s and 40s where the great reviews really helped,” a Paramount exec told me Sunday morning. Of course, there was a -30% drop from Friday to Saturday. (PA2 dropped -35%.) That’s because PA3 ... Read More »Lindsay Lohan Lucky magazine Marc Ambinder Marc Anthony Maria Shriver
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